APPG on Obesity Publishes Policy Paper on the Commercial Determinants of Childhood Obesity
21st October 2026
Today the APPG on Obesity has published a new policy paper on The Childhood Food Environment: The Commercial Determinants of Childhood Obesity, highlighting the role retail and marketing environments play in children's diets and setting out practical recommendations for Government.
The paper focuses on the retail and advertising environments that children and families are exposed to daily, considering how food is priced, placed and promoted in stores, as well as how marketing reaches children across traditional and digital media. It finds that children's food choices, and those made by their parents on their behalf, cannot be considered separately from the commercial environments they are in.
Key findings:
The multibuy ban is at risk of repeal, despite evidence supporting it
The ban's proposed replacement is weaker and slower
Brand advertising exemptions act as major loopholes to advertising bans
Gaps in regulation stand to widen inequalities
The recommendations for Government from this programme are:
Rule out the repeal of the multibuy ban
Launch healthy food sales reporting now, with a single standard metric
Apply the updated Nutrient Profiling Model from 2027, as proposed
Close the loopholes in the brand advertising exemption
Extend advertising and marketing restrictions to sponsorship, outdoor advertising, gaming and esports platforms.
The APPG concludes that in both the retail and advertising environments, current protections have been repeatedly delayed, diluted or left with loopholes large enough for children's exposure to unhealthy marketing to continue largely unchecked, calling for coordinated action across DHSC, DCMS, Ofcom, the Asa and local government.